Data Science
Thoughts, Learnings & Insights on the intersection of Data Science and Digital Marketing
The Limitations of Predictive Analytics in Marketing
Many marketers avoid testing the validity of their return on ad spend because they worry that they might not acquire as many new customers during the process. Reality is, testing is the only way to truly understand the incremental value of your ad spend, whether it’s new, retained or reactivated customers. Incrementality testing is paramount […]
Meet Ovative Group’s Data Science Team
In the months ahead, our Data Science team will lift the hood on how we leverage tech to drive value for our clients, what makes our processes work, and all of the awesome math and tools we get to use. We’ll also discuss happenings across the Twin Cities such as conferences, meetups and the like. […]

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