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Our collection of musings on digital marketing, media and measurement.
Category Focus vs. Customer Focus: Why Focusing on the Customer Can Drive Growth
  Growth is hard to find in today’s retail environment. Leaders of major retail organizations are quite familiar with the industry’s hyper-competitive and ever-changing nature. The pressures to keep up in this space are rapidly changing and are driven by many different factors: The increasing role of digital sales. Retailers have been challenged to retain […]

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