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Our collection of musings on digital marketing, media and measurement.
Marketer’s Guide to Navigating COVID-19 | Edition 5
Retailers who have remained open throughout the pandemic have acquired a higher volume of new customers than normal, many of whom don’t fit their typical customer profile. How do you retain and increase the value of these customers? Ed. 5 of “The Marketer’s Guide to Navigating COVID-19” outlines the recommended steps to define your COVID […]
Marketer’s Guide to Navigating COVID-19 | Edition 4
Retailers are starting to think through their reopening strategies as many states begin to loosen shelter-in-place policies. While there are still many unknowns, there are key media best practices all retailers should consider. In our fourth edition of “The Marketer’s Guide to Navigating COVID-19” we share media strategies and tactics aligned to retailers’ phased re-opening […]
Marketer’s Guide to Navigating COVID-19 | Edition 3
In our third edition of “The Marketer’s Guide to Navigating COVID-19,” we are leveraging our proprietary marketing analytics platform (MAP) to provide a view of market-level ecommerce revenue before and after COVID-related retail store closures. We are seeing variations across markets, underscoring the importance of geo-based optimizations and other creative tactics right now.
Marketer’s Guide to Navigating COVID-19 | Edition 2
In Edition 2 of the Marketer’s Guide to Navigating COVID-19, we are surfacing the conversations we are having with our clients – what’s top-of-mind for them right now and what we’re recommending in order to succeed in today’s environment.

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Marketer’s Guide to Navigating COVID-19 | Edition 5
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Marketer’s Guide to Navigating COVID-19 | Edition 4

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