Our collection of musings on digital marketing, media and measurement.
What You Need to Know: Digital Marketing for Financial Services Summit
This week, we spent two days in New York at the Digital Marketing for Financial Services Summit. The event was an opportunity for Ovative Group to share our thoughts on how financial marketers can increase their ROAS by creating a consumer-centric digital media strategy. We also learned a lot more about the key challenges and […]
Unlocking the Potential of Your Digital Marketing Investments
The world of marketing is changing – but this isn’t breaking news to anyone. However, one thing Ovative’s CEO & Founder Dale Nitschke talked about during this month’s session for the Minnesota Interactive Marketing Association on Unlocking the Potential of Your Digital Marketing Investments, which I don’t think many marketers are really owning and empowering […]
Making the Most of Your Content Marketing Spend
Have you heard of Digital Summit’s Everything: Content conference? It’s a one-day content marketing extravaganza, with deep dive sessions covering content marketing engagement and effectiveness. Craig Pladson, Sr. Director of Marketing at Ovative/group, was one of the speakers at the event. Craig covered a tricky and common question that marketers frequently ask themselves: How do […]
Viva Las Vegas: O/g Heads to the Tableau Conference
WRITTEN BY: Rachel Rabaey, Claire Wyatt, Jenna Carlson, Richard Koopmann, Mitch Lenhard Does what happen in Vegas truly stay in Vegas? Not when you’re at the Tableau Conference! Five O/g’ers, including two who presented during a breakout session, recently made the trek to Las Vegas for this year’s Tableau Conference. This years’ conference hosted over […]

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