Our collection of musings on digital marketing, media and measurement.
eTail West 2019:
Perfecting Micro Moments to Drive Commerce
Focusing on the micro moments throughout a consumer’s journey will pay dividends on the macro metrics retailers obsess over measurement-wise, whether it’s conversion rate, average order value or another KPI deemed proper to track effectiveness. Micro moments? Tell me more … The brand, the messaging, the ads, the digital and in-store experiences. The way you […]
What You Need to Know: Digital Marketing for Financial Services Summit
This week, we spent two days in New York at the Digital Marketing for Financial Services Summit. The event was an opportunity for Ovative Group to share our thoughts on how financial marketers can increase their ROAS by creating a consumer-centric digital media strategy. We also learned a lot more about the key challenges and […]
Unlocking the Potential of Your Digital Marketing Investments
The world of marketing is changing – but this isn’t breaking news to anyone. However, one thing Ovative’s CEO & Founder Dale Nitschke talked about during this month’s session for the Minnesota Interactive Marketing Association on Unlocking the Potential of Your Digital Marketing Investments, which I don’t think many marketers are really owning and empowering […]
Making the Most of Your Content Marketing Spend
Have you heard of Digital Summit’s Everything: Content conference? It’s a one-day content marketing extravaganza, with deep dive sessions covering content marketing engagement and effectiveness. Craig Pladson, Sr. Director of Marketing at Ovative/group, was one of the speakers at the event. Craig covered a tricky and common question that marketers frequently ask themselves: How do […]

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