Our collection of musings on digital marketing, media and measurement.
Google Updates NoFollow Link Attribute
Historically, Google respected the NoFollow link. However, they recently announced changes to how they would treat this link attribute. TL;DR NoFollow is a link type most publishers* use to determine the amount of authority their website has. It is used to ensure that paid content does not receive any organic benefit, and instead, exists solely […]
Branded Content Ads on Instagram
With creator permission, businesses can now use Ads Manager to promote organic branded content as an Instagram Feed ad. TL;DR Businesses can now incorporate branded content on Instagram into their advertising strategies with Feed ads Ads Manager measurement will provide insight into branded content performance Feed post capability rolling out over the next few weeks […]

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