Ovative/group will be at the 2016 MIMA Summit!
Stop by our booth at MIMA and don’t miss our speaker event! Registration for the event is still open!
Event Date: October 19th, 2016
Time: 7:30am – 6:30pm
Location: Hilton Minneapolis, 1001 S Marquette Ave, Minneapolis, MN 55403
Event Schedule: https://mima.org/summit/summit-schedule/
Attribution & Incrementality: Are you truly measuring the return on your marketing investments?
Ovative’s own Claire Wyatt and Jay Eyunni will be presenting at the 2016 MIMA Summit on October 19th @9:35AM.
There are multiple measurement tactics available to marketers today. While these solutions undoubtedly provide value, their core strengths are often misunderstood, and adopting organizations can quickly become lost in a sea of seemingly unusable data. Marketers need to bring their heads above water by realigning focus on the essential roles these tactics play, stitching them together to effectively manage their digital media across media channels and platforms.
For more information on the topic, read Claire’s “Bottom Up and Top Down Digital Analytic” blog post or download our whitepaper here!
About the Speakers!
Jay Eyunni is the Director of Digital Media at Ovative/group. In this role, Jay leads development and implementation of digital strategy across multiple channels and clients delivering that perfect mix of brand and direct response digital marketing. Prior to O/g, Jay led digital media for Ancestry.com managing an in-house team of marketer’s and paid media channels to drive both new customer acquisition and retention. With 9+ years of digital experience across client-side, agency and publisher Jay brings a unique view to digital marketing, understanding both the challenges and opportunities across the landscape. He completed his undergraduate degree at Pitzer College and his MBA at the University of San Francisco. Jay lives in Minneapolis with his wife and son. Outside of work he enjoys hitting the links, running around the lakes (with a stroller of course) and cheering for the Vikings.
Claire Wyatt is a Senior Analyst in Measurement & Activation at Ovative/group. Claire works to help clients more fully understand the value of their digital marketing through multiple measurement capabilities including online to offline measurement, measurement solution alignment & strategy, and dynamic reporting environment development. Prior to joining Ovative/group, Claire worked in the institutional investment industry conducting analysis on publically traded companies with a market cap of less than $2 billion. She has used her background in financial analysis to bring a unique perspective in tying digital marketing to impactful enterprise level metrics. Claire graduated from the University of Wisconsin at Madison with majors in both Finance and History. Claire lives in Saint Louis Park in the cutest house ever. She enjoys running, reading anything she can get her hands on, downhill skiing (out west – not in Minnesota …) and stays blissfully ignorant of any and all sports.