LiveRamp-Ovative Create Digital Marketing Measurement Partnership

by Ovative Group
January 26, 2017

Ovative Partners With LiveRamp To Offer New People-Based Measurement Service Packages


MINNEAPOLIS, Jan. 26, 2017 – Ovative/group, a digital marketing measurement and activation firm, today announced that it has entered into a partnership with LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and the leading provider of omnichannel identity resolution.  Ovative will provide augmented management and analytics services in conjunction with LiveRamp IdentityLink™, which resolves offline and online data to the individual level and breaks down digital silos to enable people-based marketing initiatives across channels.

This partnership is centered around powerful service packages built to help clients quickly realize marketing value from the enhanced measurement capabilities enabled by identity resolution. Ovative will add a layer of strategic and tactical guidance for clients, who are using LiveRamp IdentityLink.

“We see identity resolution as a fundamental component of people-based measurement for clients of all industries and sizes,” said Dale Nitschke, CEO of Ovative/group, “and we’re excited to build a service model that enables clients to drive enterprise sales-focused digital marketing optimizations.”

This agreement marks a new chapter in digital activation and measurement. Marketers often find that aligning their people and processes to new technology can be challenging with existing systems and internal stakeholders. Anneka Gupta, LiveRamp’s Chief Product Officer, notes that “Ovative’s organizational and technological expertise is focused on digital marketing and will help clients truly execute and understand the value of their omnichannel programs.”

Service Package Details

Measurement Readiness Service is a 10-12 week engagement designed for clients that wish to build a strategic vision for their marketing technology stack and measure the effectiveness of their digital marketing campaigns on a true individual-level through a proof of concept.  Included is the Ovative Foundational Insights Reporting package that uses LiveRamp IdentityLink to show performance of digital marketing campaigns across offline and digital channels.

Measurement Acceleration Service engagement is designed for clients who want to build stronger operational capabilities that maximize the value of identity resolution for people-based measurement within their existing marketing technology stack. In this 14-16 week project, Ovative provides hands-on guidance through two live campaigns, customizes the Foundational Insights Reporting package to client specifications, and provides LiveRamp IdentityLink user training material and workshops. This engagement ensures internal and agency resources are equipped to manage complex people-based campaigns and post-campaign analytics in the future.

About Ovative/group

Ovative/group fearlessly unlocks the potential in marketing data through advanced omni-channel measurement and activation of digital media. We combine our deep industry expertise, proven processes and technology to optimize marketing efforts across digital and traditional media channels. Our industry-leading customer data and analytics teams provide capabilities that stitch together disparate customer-level data into a single view of the customer, enabling capabilities to measure the true incremental impact of digital investments on the enterprise. For more information, visit

About LiveRamp

LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit

Greg Engen, 612.743.4750
Business Development
[email protected]

Latest Posts

Marketing Measurement in an Increasingly Privacy-Oriented World
How Healthcare Marketers Win: Digital Opportunities in Response to COVID-19
Navigating Media Pauses: How to Reboot with Success
Intern Spotlight Series: Summer 2020


Enter your email below to receive notifications of new posts:

  • This field is for validation purposes and should be left unchanged.

Popular Tags