With Google’s recent decision to close the beta of their Attribution 360 measurement platform, many businesses are in a position where they need to find an alternative solution. Knowing how difficult it is to find an analytics platform that measures the effectiveness of marketing investments among channels, locations and devices, Ovative Group created Google Withdraws A360: Your Guide to finding a MTA Alternative. The content within the guide outlines current alternatives offered by Google, Ovative Group’s take on their viability and our recommendation for how marketers should be approaching selecting the proper marketing analytics platform.
After reading this guide, you will understand:
- What attribution modeling tools are available within Google’s stack
- The challenges of click-only attribution models
- What marketers should be considering when selecting an alternative solution
- Ovative Group’s point-of-view on which solution is best for enterprise measurement