Google Redesigns Mobile Search Results

by Jess Girardi
May 23, 2019
/now google search engine marketing SEO

There is a new look for Google Search.

Google has announced a new design for their search engine results results pages, both paid and organic. The redesign is being rolled out to mobile first and happening in the next few days.

TL;DR

  • Less evident paid placement designations
  • Favicon and link will be moved to the top of the listing
  • More “action-focused” elements will be added to listings in the future

Action

  • Make sure your page title metadata accurately represents content on the page
  • Update or create a favicon for your website; one favicon represents all pages at this point
  • Closely monitor paid and organic CTR and conversion from mobile in the short-term
  • Keep insights from mobile-first rollout in mind and stay tuned for desktop rollout date

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