If you hadn’t realized yet, all marketers are faced with a pretty tough business dilemma: most businesses are siloed, offline or online. Yet customers expect one seamless experience. Taking steps to solve this disconnect can unleash amazing potential.
Recently, our own Brandon Wishnow, EVP of Measurement & Activation, was invited to speak on the subject of online-to-offline (O2O) measurement in a webinar hosted by LiveRamp. In it, he walked through Ovative’s proven process for implementing O2O capabilities.
For those of you who were unable to attend, the webinar – in it’s enitrety – and the accompanying deck can be found below. If you’re left craving for more, check out our whitepaper: Online-to-Offline Measurement & Activation.
Getting Started with Online-to-Offline Measurement from LiveRamp on Vimeo.