Marketer’s Guide to Navigating COVID-19 | Edition 3

by Dale Nitschke
April 9, 2020
COVID

In our third edition of “The Marketer’s Guide to Navigating COVID-19,” we are leveraging our proprietary marketing analytics platform (MAP) to provide a view of market-level ecommerce revenue before and after COVID-related retail store closures. We are seeing variations across markets, underscoring the importance of geo-based optimizations and other creative tactics right now.

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