Blog
Our collection of musings on digital marketing, media and measurement.
The BrandLab + Ovative Group Scholarship
Charitable Giving is a passion for many team members at Ovative Group. Through partnerships with global and local non-profits, our teams provide their time, energy, and services to help unlock the potential of youth in the greater Twin Cities community and beyond. One key partnership we have fostered over the years is with The BrandLab, […]
EMR is the New ROAS
Understanding return on investment is the core question marketers must be able to answer about how their media channels are performing. Traditionally, marketers obsess over ROAS (return on ad spend) with revenue as the only metric determining return. This is an outdated and misguided approach that doesn’t give marketing leaders enough context to make more […]
Elevating Our Partnership with Facebook
We are proud of the partnership we have built with Facebook and honored to be recognized as a verified Premium Tier Facebook Marketing Partner. This designation provides us with immediate access to new tools, resources and education – all with the goal of driving enterprise revenue for our clients. “We have seen so much success […]
Three Ways to Deliver an Outstanding Client Experience
In a recent study conducted by research agency Hall & Partners, they note: “Think about how many people on the agency team, at all levels, communicate with the client. Now, count how many people are involved on the client side. Multiply that interaction — every hour, day, week, month. It equals a huge number of […]

Latest Posts

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Marketing Measurement in an Increasingly Privacy-Oriented World
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How Healthcare Marketers Win: Digital Opportunities in Response to COVID-19
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Navigating Media Pauses: How to Reboot with Success
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Intern Spotlight Series: Summer 2020

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