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Our collection of musings on digital marketing, media and measurement.
the psychology behind marketing measurement
This summer, we asked our talented group of college interns to contribute to the Ovative/group blog. We asked them to choose a topic that interests them, do a deep dive into the subject, then develop a post to share what they learned. Enjoy this post and stay tuned for the rest of the Intern Series throughout this summer!  […]
Intern Series: I’m Majoring in Russian Literature! Can I Still Go into Digital Marketing?
This summer, we asked our talented group of college interns to contribute to the Ovative blog. We asked them to choose a topic that interests them, do a deep dive into the subject, then develop a post to share what they learned. Enjoy this post below, then check out the rest of the Intern Series […]
Intern Series: What does a culture of learning look like at Ovative?
This summer, we asked our talented group of college interns to contribute to the Ovative blog. We asked them to choose a topic that interests them, do a deep dive into the subject, then develop a post to share what they learned. Enjoy this post below, then check out the rest of the Intern Series […]
Intern Series: How Machine Learning in Digital Marketing Affects You
This summer, we asked our talented group of college interns to contribute to the Ovative blog. We asked them to choose a topic that interests them, do a deep dive into the subject, then develop a post to share what they learned. Enjoy this post below, then check out the rest of the Intern Series […]

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Marketing Measurement in an Increasingly Privacy-Oriented World
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Navigating Media Pauses: How to Reboot with Success
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Intern Spotlight Series: Summer 2020

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