Our collection of musings on digital marketing, media and measurement.
Michigan Lottery
Fortune 100 Insurance Company
Measurement of the unified data set had to be able to answer 3 core questions: How many of the quoted insurance customers saw display, mail, or both by segment? Of the groups that received media, how many people requested a quote for insurance? Based on who received media and requested a quote, what insights could […]
The Art Institutes
We began by helping the client identify critical objectives to inform capability development. With those priorities set, Ovative led a thorough gaps assessment across existing systems to determine where investment was required to support future capabilities. Our team then integrated and automated web analytics, digital marketing and external lead funnel data into a single cross-channel […]

Latest Posts

Marketing Measurement in an Increasingly Privacy-Oriented World
How Healthcare Marketers Win: Digital Opportunities in Response to COVID-19
Navigating Media Pauses: How to Reboot with Success
Intern Spotlight Series: Summer 2020


Enter your email below to receive notifications of new posts:

  • This field is for validation purposes and should be left unchanged.

Popular Tags