Our collection of musings on digital marketing, media and measurement.
Michigan Lottery
The Art Institutes
We began by helping the client identify critical objectives to inform capability development. With those priorities set, Ovative led a thorough gaps assessment across existing systems to determine where investment was required to support future capabilities. Our team then integrated and automated web analytics, digital marketing and external lead funnel data into a single cross-channel […]
Stitch Fix
Ovative Group conducted digital cross-channel testing to leverage paid search, display, social, video, and mobile. With a rigorous test and learn approach we were able to test across numerous partners and platforms, granular targeting and segmentation, creative and bid management across channels. We then harness the power of social platforms to build interest in an […]

Latest Posts

Marketing Measurement in an Increasingly Privacy-Oriented World
How Healthcare Marketers Win: Digital Opportunities in Response to COVID-19
Navigating Media Pauses: How to Reboot with Success
Intern Spotlight Series: Summer 2020


Enter your email below to receive notifications of new posts:

  • This field is for validation purposes and should be left unchanged.

Popular Tags