Our collection of musings on digital marketing, media and measurement.
Michigan Lottery
Specialty Retailer
We enabled an omni-channel measurement solution by connecting digital behavior (cookies) to in-store customers. This allowed us to understand the in-store impact of our digital marketing efforts. Additionally, we enabled customer acquisition reporting to identify the channels that drove large amounts of new customers. Once theses final pieces were in place, we had the full […]
Fortune 100 Insurance Company
Measurement of the unified data set had to be able to answer 3 core questions: How many of the quoted insurance customers saw display, mail, or both by segment? Of the groups that received media, how many people requested a quote for insurance? Based on who received media and requested a quote, what insights could […]

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