Amazon is an ever-growing force in the marketing landscape. Their increased exposure and competitiveness within Google Ads and organically has made it difficult for companies to keep up. Ben Culbert, Sr. Manager of Amazon Paid Media and Ellie Brockman, Paid Search Analyst, dive into this and how to set your business up for success at the November MN Search event:
The Amazon Bid Optimization tool was built to help anyone managing Amazon Sponsored Products campaigns to save time and increase efficiency. This tool easily turns your Amazon Bulk Exports into optimized bids.
Features of the Tool
• Set constraints including target ACoS and maximum bid amounts
• Input tab to paste your Bulk Operations export data
• Output tab that allows you to upload your optimized bids back into Amazon