Ovative Group is an independent, digital-first media and measurement firm.
We help change makers drive measurable performance.
Podcast Episode
Why Unified Marketing Measurement Is Key To Business Success
Here’s what else they cover:
- Breaking Free From Legacy Metrics
- Embracing The Full Funnel
- Valuing Upper Funnel Efforts
- Building A Testing Framework
- Gaining Stakeholder Buy-In
Introducing
The Lead
Conversations that Matter
People
We are a team of marketing experts
We do the hard work, every day, to drive performance and surpass expectations. We foster a trusting environment – with each other and our clients – where smart people perform at high levels, enjoy and respect one another, and support each other to stretch to their potential.
Results
We help clients push boundaries and think differently
We have created a new metric to measure and optimize media performance based on the incremental impact to the total business. We call it Enterprise Marketing Return (EMR). Our entire organization is oriented to help clients bring EMR to life.
See how we’ve helped courageous marketing and measurement leaders achieve extraordinary enterprise results.
Informed Facebook Marketplace marketing budget and media mix decisions by quantifying the incremental value of Paid Search through testing and statistical analyses.
View ResultsCoach
Continuously optimizing to Enterprise Marketing Return by leveraging a cross-channel planning approach, full mix execution, MAP insights, and global reporting dashboards.
View ResultsFortune 10 healthcare company
Designed and ran a program to help a Fortune 10 healthcare company double digitally attributed applications by building industry-leading, digital-first customer acquisition capabilities.
View ResultsTrusted by
We help leaders across industries, including Retail, Healthcare, Ecommerce, Financial Services, Consumer Packaged Goods Entertainment, Education, Food & Beverage, Travel, and Technology measure and optimize their marketing spend.
Offerings
Ovative helps change makers drive measurable performance with our customer-centric enterprise mentality, unparalleled team, and integrated media, measurement, and consulting services.
Media
Digital-first, customer-centric, enterprise-focused media programs that deliver profitable revenue and customer growth. Learn more »
Measurement
Technology, reporting, testing, and omni-channel measurement services that enable optimization to Enterprise Marketing Return. Learn more »
Consulting
Customer, marketing, and measurement strategies that accelerate enterprise growth. Learn more »
Insights
Proprietary insights, analyses, and perspectives for marketing and measurement leaders.
Media Insights
Annual Open Enrollment Wrapped: Optimizing search to get ahead in 2024
Everyone’s favorite time of year just wrapped. No, we’re not referring to the holidays.…. Read More »
Kyle Schwietz
Director, Paid Search
Measurement Insights
Google Cookie Deprecation Has Begun: How Marketers Can Navigate
Is it finally happening? In January 2024, Google rolled out a new feature called…. Read More »
Lindsy Steinberger
Sr. Manager, Paid Search
Media Insights
Cyber Week 2023: Winning Tactics and Industry Takeaways
Curious about the major trends that emerged from Cyber Week? Our experts analyzed performance…. Read More »
Ovative
Insights Team
Media Insights
Implementing Generative AI in a Paid Social Program
Generative artificial intelligence (GenAI) is ever-changing, with recent breakthroughs having the potential to heavily…. Read More »
Molly Reeves
Sr. Analyst, Paid Social
Media Insights
Leveraging Generative AI in Marketing: A roadmap for brand marketers
Staying at the forefront of technological advancements is crucial to maintaining a competitive edge.…. Read More »
Leander Cohen
Sr. Analyst, Retail Media
Measurement Insights
Setting Up a Marketing Measurement Approach for an Emerging Channel
Emerging channels represent an exciting opportunity for brands to get in at the ground…. Read More »
Tyler Spiwak
Analyst, Measurement Solutions
Measurement Insights
Marketing Measurement Technology: Buzzwords Versus Benefits
AI, Clean Rooms, and CLV — oh my! No matter where you look these…. Read More »
Kati Stewart
Director, Product Management
Media Insights
Trading Perspectives with The Trade Desk: Three Marketing Strategies to Maximize Business Impact
In an advertising landscape cluttered with choice, The Trade Desk seeks to stand out…. Read More »
Ovative
Insights Team
Holiday Planning
Leveraging Influencer for Your Holiday 2023 Marketing Strategy
Influencer marketing has become increasingly popular in recent years, with the global market more…. Read More »
Ovative
Insights Team
Consulting Insights
October’s Prime Day Results Signal Strength for Holiday 2023
Amazon’s Prime Big Deal Days has emerged as a significant player in the annual…. Read More »
Emily Gislason
Director, Media Strategy
Owned Media
Looking for a New Revenue Stream? Leverage Your Owned Assets.
As marketers are tasked with prioritizing efficiency, an often-overlooked lever is emerging as a…. Read More »
Lisa Clinton Loftus
Director, Client Services
Consulting Insights
Ovative Outlook October 2023
The media landscape is ever-changing. Each month, Ovative reports on the essential considerations for…. Read More »
Leander Cohen
Sr. Analyst, Retail Media
Holiday Planning
Holiday 2023 Marketing Strategies by Consumer Type
How can you ensure your holiday marketing messaging actually resonates with your audiences? As…. Read More »
Ovative
Insights Team
Holiday Planning
3 Holiday 2023 Profit Pressures to Prepare For
As the 2023 holiday season approaches, Ovative’s experts are keeping an eye on a…. Read More »
Ovative
Insights Team
Consulting Insights
Ovative Outlook September 2023
The media landscape is ever-changing. Each month, Ovative reports on the essential considerations for…. Read More »
Leander Cohen
Sr. Analyst, Retail Media
EMR
Ovative
Insights Team
Holiday Planning
Prepping Your Paid Social Program for Holiday
This holiday season is all about proactive preparation and building a paid social program…. Read More »
Lillian Smith
Senior Analyst, Paid Social
Measurement Insights
Seth Brand
Director, Measurement Solutions
Consulting Insights
Ovative Outlook August 2023
The media landscape is ever-changing. Each month, Ovative reports on the essential considerations for…. Read More »
Leander Cohen
Sr. Analyst, Retail Media
Holiday Planning
Leveraging Retail Media Networks for Holiday
The holiday season is fast-approaching. Is your retail media advertising ready? Now is the…. Read More »
Amanda McCann
Senior Manager, Consulting
Paid and Owned Media
TikTok Goes Beyond Paid Social
TikTok is one of the most influential and widely used social platforms in the…. Read More »
Chris Thueringer
Senior Director, Paid Media
Owned Media
Can You Use AI for Content SEO?
Generative AI is on every marketer’s mind. Strategists and media planners are using it…. Read More »
Ovative
Insights Team
Holiday Planning
Jenny Reinke
Senior Analyst, Measurement Solutions
Enterprise Marketing Return
Kelsey Pahl
Director, Media Strategy
Paid and Owned Media
Chris Thueringer
Senior Director, Paid Media
Paid and Owned Media
What Marketers Need to Know from Google Marketing Live
As marketers face business and growth challenges, Google addressed these concerns with their latest…. Read More »
Chris Thueringer
Senior Director, Paid Media
Measurement
Will Silva
Analyst, Measurement Solutions
WEBINAR
Marketing Measurement is Changing, Don’t Fall Behind
Experts from Ovative’s measurement team, Beth McKigney and Troy Neidermire, hosted a webinar alongside…. Read More »
Ovative
Insights Team
On The Rise
Ovative
Insights Team
MAP
In Uncertain Times, Measurement is Your Hero
A potential recession, data privacy concerns, and an ever-changing media landscape are just some…. Read More »
Kaylie Hanson
Analyst, Measurement Solutions
Champions of Change
Ovative’s 2022 DEIB Annual Report
We are Champions of Change, fostering a culture inclusive of all dimensions of difference,…. Read More »
Ovative
Insights Team
Measurement
You Should Be Using AI for Your Marketing Measurement (And We Don’t Mean ChatGPT)
One of marketers’ challenges is understanding the tangible impact of the media they run.…. Read More »
Chuck Anderson-Weir
Senior Director, Measurement
EMR
Optimize your Media Mix with the 2023 EMR Power Rankings
Budgets are tight. Marketers must ensure that every media dollar spent is driving profitable…. Read More »
Shelby Tietel
Senior Analyst, Measurement Solutions
RETAIL MEDIA NETWORKS
Ovative’s Derek Nelson Speaks with Habu: Zero to Clean Room Series
Ovative’s Derek Nelson, Senior Director of Measurement & RMN Consulting, teamed up with Habu…. Listen Now »
Derek Nelson
Senior Director, Retail Media
Holiday Testing
Meta Advantage+ Shopping Campaigns are Worth the Test
Ovative clients invested over a third of performance spend on Meta’s Advantage+ Shopping (ASC)…. Read More »
Cory Pearson
Director, Paid Media
Holiday Planning
Deep Discounts and Paid Search Dominated: Cyber 5 Recap and Lookahead
Cyber 5 saw a record number of consumers shopping, but it was a lot…. Read More »
Ovative
Insights Team
IN THE NEWS
Ovative’s Bonnie Gross on MPR News: Life After Layoff with Angela Davis
Ovative’s Bonnie Gross, EVP of Talent Services, was featured on MPR News to discuss…. Listen Now »
Ovative
Insights Team
EMR
Time to Double Down: Updated EMR Holiday Predictions
Based on Ovative’s client EMR (Enterprise Marketing Return) data, each key season Ovative shares…. Read More »
Ovative
Insights Team
Marketing Analytics Platform
MAP Raises the Bar with New Integrated Testing Functionality
Incrementality testing is the gold standard in understanding true marketing performance. However, marketing measurement…. Read More »
Kati Stewart
Director, Product Management
Holiday Testing
If You Are Not Testing Advantage+ Shopping (ASC), You Are Missing Out!
With consumer hesitations to buy and rising media costs, brands must maximize every dollar…. Read More »
Cory Pearson
Director, Paid Media
Holiday Customer Strategy
Ovative
Insights Team
EMR Power Rankings
Pallavi Janiani
Manager, Talent Services
IN THE NEWS
Ovative, Tapestry, and Meta Talk EMR
Tapestry, the parent company of Coach, Kate Spade New York, and Stuart Weitzman, has…. Listen Now »
Ovative
Insights Team
Marketer’s Guide to Holiday 2022
Ovative
Insights Team
Ovative Women in Leadership
#WomenRaisingTheBar: An Interview with Ovative’s Female Vice Presidents
At Ovative Group, we tackle the complex marketing and strategy problems that truly transform…. Listen Now »
Ovative
Insights Team
Retail Media Advertising
The Rise of Retail Media Advertising
Retailers like Home Depot, Walmart, and CVS are setting up their own Retail Media…. Read More »
Jenna Irwin
Director, Measurement Solutions
Performance Max Update
Performance Max is Here to Stay. What Does this Mean for Marketers?
Google has officially announced the transition of Smart Shopping and Local Campaigns to Performance…. Read More »
Chris Thueringer
Senior Director, Paid Media
Commitment To Change
Commit To Change – An Ovative Update
Over the past five years, with an even greater focus in the past 20…. Read More »
Erin Aberg
Vice President, Talent Services
Social Impact Marketing
Is Digital Media Right For You? A Guide For Social Benefit Organizations
“What does my organization need to do to get started with digital media in…. Read More »
Molly Reeves
Sr. Analyst, Paid Social
EMR Power Rankings
Underdogs vs. Over Spenders: Is your channel strategy maximizing Enterprise Marketing Return?
Could you be missing out on opportunities to maximize Enterprise Marketing Return (EMR)? Are…. Read More »
Chuck Anderson-Weir
Senior Director, Measurement
EMR Power Rankings
New Year, New Levers: 2022 EMR Power Rankings
Are you a marketer wondering how your planned quarterly media investment stacks up? Do…. Read More »
Pallavi Janiani
Manager, Talent Services
November Trends & Performance
Ovative Trends and Performance Update: November 2021
Spending is up for pockets of consumers during the month of November, but not…. Read More »
Lindsay Karner
Senior Analyst, Consulting
Holiday 2021 Cyber 5 Recap
Marketer’s Guide to Holiday 2021 | Edition 8: Cyber 5 Performance Recap
Cyber 5 spending fell short of expectations this year due to early shopping, evolving…. Read More »
Emily Voigtlander
Director, Client Services
Holiday 2021 Cyber 5 Preparation
Marketer’s Guide to Holiday 2021 | Edition 7: Preparing For Cyber 5
Cyber 5 is expected to deliver strong sales volume and solid growth this year,…. Read More »
Ovative
Insights Team
October Trends & Performance
Ovative Trends and Performance Update: October 2021
Workforce challenges and wavering consumer confidence mixed with shifts in the digital landscape continue to pressure businesses as…. Read More »
Audrey Hapka
Sr. Analyst, Consulting
Holiday 2021 Key Indicators
Marketer’s Guide to Holiday 2021 | Edition 6: Overcoming Holiday Supply Chain Challenges
Challenges throughout the global supply chain, from factory closures to increased transit times, have…. Read More »
Patrick Shumaker
Director, Retail Media
Holiday 2021 Key Indicators
Marketer’s Guide to Holiday 2021 | Edition 5: Key Indicators to Watch
The 2021 holiday season will require marketers to deliver in new ways to meet…. Read More »
Bethany Hawthorne
Senior Director, Client Services
Holiday 2021 Customer Strategies
Marketer’s Guide to Holiday 2021 | Edition 4: Holiday Strategies to Engage Your Customers
Holiday is a crucial time for marketers. Against the backdrop of a highly competitive landscape, we are…. Read More »
Ovative
Insights Team
Holiday 2021 Action
Marketer’s Guide to Holiday 2021 | Edition 3: What’s A Marketer To Do?
We know you’ve got a lot to consider this holiday season, but don’t panic.…. Read More »
Steve Baxter
Executive Vice President, Strategic Initiatives
September Trends & Performance
Ovative Trends and Performance Update: September 2021
With back-to-school shopping behind us and holiday right around the corner, marketers must assess…. Read More »
Lindsay Karner
Senior Analyst, Consulting
Holiday 2021 Trends
Marketer’s Guide to Holiday 2021 | Edition 2: Key Considerations and Trends
Marketers should start planning for Holiday 2021 by looking at the consumer first. Understanding…. Read More »
Emily Gislason
Director, Media Strategy
Marketer’s Guide to Holiday 2021
Marketer’s Guide to Holiday 2021 | Edition 1: Playbook
Marked by a global pandemic, an election, and the longest shopping season in history,…. Read More »
Steve Baxter
Executive Vice President, Strategic Initiatives
iOS 15
The Release of iOS15 and Its Impact to Marketers
Apple’s iOS 15 update was released today and contains several new features that may impact marketers across industries.…. Read More »
Lindsay Karner
Senior Analyst, Consulting
Ovative Sustainability
Ovative Trends and Performance Update: August 2021
The holiday season is nearly here, and marketers are being faced with a number of challenges…. Read More »
Bethany Hawthorne
Senior Director, Client Services
SEM Brand Safety
How to Protect Your Brand When Using Google Ads
In the past year, trust in the media has decreased by 8%, with 50%…. Read More »
Trushna Visavadia
Intern, Digital Experience Optimization
Emerging Video Content
(Video) Content Is King: Emerging Video Formats That Will Captivate Your Audience
Marketers are ditching static images for video, utilizing new emerging formats following the success…. Read More »
Jalen Wight
Analyst, Paid Media
Digital Experience Optimization
CRO Alone Misses The Mark. Why You Should Use Enterprise Marketing Return.
Conversion Rate (CVR) has long been the gold standard KPI for marketing and ecommerce leaders to gauge the performance…. Read More »
Andy Hartos
Director, Digital Experience Optimization
Digital Experience Optimization
Do You Know the True Enterprise Value of Your Digital Properties?
When measuring and valuing their digital properties, Ovative has found that 80% of organizations…. Read More »
Patrick Johnston
Senior Director, Digital Experience Optimization
Trends & Performance
Ovative Trends and Performance Update: July 2021
With Back-to-School and holiday seasons fast approaching, marketers must plan ahead to account for supply chain disruptions, take advantage…. Read More »
Maddie Boulanger
Senior Analyst, Client Services
Transitioning to Amazon
Tips For Brands Transitioning To Amazon
Amazon is the leading e-retailer in the United States with close to 386 billion…. Read More »
Ben Culbert
Director, Solution Architecture
Customer-Centric Marketing
Customer-Centric Marketing: How To Take Action On This Buzz-Worthy Topic
Customer-centric strategy is one of the most buzz-worthy topics in marketing today, but are…. Read More »
Grant Griebenow
Senior Director, Retail Media
Trends & Performance
Ovative Trends and Performance Update: June 2021
The end of June marked the close of the first half of the year, and a…. Read More »
Jake Galarneau
Sr. Analyst, Digital Experience Optimization
Measurement Maturity
Measurement Maturity: How Does Your Brand Measure Up?
Marketing measurement is vital to the design, execution, and effectiveness of marketing strategies, though…. Read More »
Kate Bante
Senior Director, Strategic Measurement Initiatives
Prime Day 2021 Recap
A Look Back At Prime Day 2021
Amazon’s annual Prime Day Event surpassed expectations this year, garnering more than $11 billion in total…. Read More »
Abby Warrick
Analyst, Paid Media
Prime Day 2021 Tips
Five Tips To Win Prime Day 2021
30% of US adults plan to purchase during the Amazon Prime Day event this year, and…. Read More »
Nick Gee
Analyst, Paid Media
Third-Party Cookies
A Technical Dive into the Cookie Apocalypse
Marketers are aware that 3rd party cookies are rapidly declining in efficacy, and individual-level…. Read More »
Alex Meyers
Director, Measurement
Trends & Performance
Ovative Trends and Performance Update: May 2021
As much of the U.S. continues to inch back toward a more ‘normal’, pre-COVID state, marketers…. Read More »
Bethany Hawthorne
Senior Director, Client Services
Testing TikTok
Should You Be Testing TikTok?
Are you wondering if you should be testing TikTok? TikTok has over 732 million…. Read More »
Hanna Christianson
Sr Analyst Paid Media
Marketing Technology
Demystifying the Marketing Measurement Landscape
According to a 2021 Forrester study¹, less than a third of marketing decision-makers are…. Read More »
Kati Stewart
Director, Product Management
Media Response Plan
Marketer’s Guide to Media Response Planning
Each day, marketers are faced with decisions on how their brand should show up…. Read More »
Heather Gray
Director, Client Services
Prime Day 2021
How To Prepare For Prime Day 2021
Amazon’s Prime Day Event is slated to happen June 21-22, 2021. Marketers must begin…. Read More »
Ben Culbert
Director, Solution Architecture
EMR Solves
How Enterprise Marketing Return Solves Common Marketing Pain Points
Siloed teams, disjointed business goals, and a lack of understanding around the true value…. Listen Now »
Chuck Anderson-Weir
Senior Director, Measurement
iOS 14.5 Early Trends
iOS 14.5 Has Arrived and Here is Ovative’s Take
Following the Apple iOS 14.5 release late April, we are seeing emerging trends impacting app downloads,…. Read More »
Hannah Kuntz
Manager, Paid Social
Trends & Performance
Ovative Trends and Performance Update: March 2021
March was a month of significant macro-economic impact, highlighting the need for marketers to take both…. Read More »
Bethany Hawthorne
Senior Director, Client Services
Brand and Performance Marketing
How to Approach Brand Building Like a Performance Marketer
As marketers adapt to privacy changes, direct conversion and performance tactics based on individual-level…. Read More »
Grant Griebenow
Senior Director, Retail Media
Cookie Apocalypse
Why We Embrace the Cookie Apocalypse
Last week, Google announced that they plan to stop selling ads based on unique…. Read More »
Kate Bante
Senior Director, Strategic Measurement Initiatives
Super Bowl Performance
How To Measure Super Bowl Enterprise Results
Typically attracting over 100 million US viewers, the Super Bowl is arguably one of…. Read More »
Ovative
Insights Team
Cookie Replacement
Is Google’s Cookie-Based Tracking Solution the Real Deal? Here’s Our Take.
According to a recent statement by Google, their new Federated Learning of Cohorts (FloC)…. Read More »
Ovative
Insights Team
iOS 14
iOS 14 Impact on Targeting: Four Immediate Steps for Marketers
As Apple rolls out iOS 14 updates, there will be significant impact on marketers’…. Read More »
Stephanie Davila
Director, Paid Media
Holiday Insights
Marketer’s Recap Holiday 2020 | December Week 3
Consumer confidence falters amid COVID surges while in-store traffic rates experience 41% declines. Read…. Read More »
Jen Alcott
Vice President, Client Services
Holiday Insights
Marketer’s Recap Holiday 2020 | December Week 2
Learn how shipping cutoffs are impacting media performance as consumers rush to find last-minute…. Read More »
Bethany Hawthorne
Senior Director, Client Services
Cyber 5
Marketer’s Recap Holiday 2020 | Cyber 5 Performance
Cyber 5 ecommerce performance crushed last year’s results. Read more on industry and Ovative…. Read More »
Frances Miller
Senior Director, Client Services
Cyber 5
Marketer’s Guide to Holiday 2020 | Edition 4: Cyber 5 Tips
Cyber 5 ecommerce sales are expected to outpace last year by nearly 40%. Competition…. Read More »
Chris Thueringer
Senior Director, Paid Media
Holiday KPIs
Marketer’s Guide to Holiday 2020 | Edition 3: Key Indicators to Watch
Expecting the unexpected is more critical than ever this holiday season. How can you…. Read More »
Bethany Hawthorne
Senior Director, Client Services
Enterprise Marketing Return
Marketer’s Guide to Holiday 2020 | Edition 2: EMR Retail Power Rankings
Are you a retail marketer wondering how your planned holiday media investment stacks up?…. Read More »
Chuck Anderson-Weir
Senior Director, Measurement
Amazon Prime Day
Marketer’s Recap Holiday 2020 | Prime Day
Prime Day looked different this year: from occurring in October for the first time,…. Read More »
Mary Kate Evon
Manager, Paid Social
Holiday Planning
Marketer’s Guide to Holiday 2020 | Edition 1: Playbook
The stakes have never been higher nor as unpredictable heading into the holiday season.…. Read More »
Steve Baxter
Executive Vice President, Strategic Initiatives
Amazon Prime Day
Amazon Prime Day 2020: How to Win with Digital
Prime Day official dates were announced early yesterday morning sharing the event will run…. Read More »
Ovative
Insights Team
Unified Measurement
Marketing Measurement in an Increasingly Privacy-Oriented World
Apple’s recent announcement, that the upcoming iOS 14 software will include enhanced customer data…. Read More »
Alex Meyers
Director, Measurement
Healthcare Marketing
How Healthcare Marketers Win: Digital Opportunities in Response to COVID-19
As consumers embrace digital-first services, healthcare marketers must create seamless, digital experiences to reach…. Read More »
Grant Griebenow
Senior Director, Retail Media
Media Pauses
Navigating Media Pauses: How to Reboot with Success
Recent Facebook ad boycotts, budget shifts, and changing social platform dynamics have created new…. Read More »
Dianne Anderson
Senior Vice President, Media
Customer Retention
Marketer’s Guide to Navigating COVID-19 | Edition 5
Retailers who have remained open throughout the pandemic have acquired a higher volume of…. Read More »
Dianne Anderson
Senior Vice President, Media
Store Re-Opening
Marketer’s Guide to Navigating COVID-19 | Edition 4
As the COVID pandemic continues to evolve, many businesses are faced with a unique…. Read More »
Andy Pierce
Vice President, Paid Media
Geo Strategies
Marketer’s Guide to Navigating COVID-19 | Edition 3
In our third edition of “The Marketer’s Guide to Navigating COVID-19,” we are leveraging…. Read More »
Chuck Anderson-Weir
Senior Director, Measurement
Marketing Leadership
Marketer’s Guide to Navigating COVID-19 | Edition 2
In the next edition of our guide to navigating COVID-19, we are highlighting the…. Read More »
Dale Nitschke
CEO & Founder
Leadership
Marketer’s Guide to Navigating COVID-19 | Edition 1
As the COVID-19 situation rapidly develops, our teams are doing everything they can to…. Read More »
Steve Baxter
Executive Vice President, Strategic Initiatives
Disruption
How to Disrupt an Industry as the Incumbent with Lisa Bailey and Josh Peterson
Lisa Bailey, Vice President of Media and Digital Activation, and Josh Peterson, Senior Director…. Listen Now »
Ovative
Insights Team
Change Management
Balancing People, Process, and Tech
The combination of customer-level targeting and personalization, the ever-growing flood of data and use…. Listen Now »
Jesse Grittner
Senior Vice President, Growth
Customer Privacy
Navigating the Ever-Changing Data Landscape
Customer privacy concerns are causing fundamental changes to marketing and measurement. The data we…. Listen Now »
Alex Looker
Senior Director, Data Engineering & Solution Architecture
First Party Data
Turning Data into Personalized Experiences
Consumers demand personalization and, despite recent privacy trends, they are willing to share data…. Listen Now »
Peter Cragoe
Manager, Activate Solutions
Customer Engagement
Customer Centricity as a Competitive Advantage
In order to stay relevant in 2020, brands must be creative when thinking about…. Listen Now »
Grant Griebenow
Senior Director, Retail Media
Incrementality
Incrementality of Affiliate Publishers
A key component of Enterprise Marketing Return is measuring the incremental value of your…. Read More »
Zac Henschel
Senior Manager, Measurement
Enterprise Marketing Return
EMR is the New ROAS
Understanding return on investment is the core question marketers must be able to answer…. Read More »
Beth McKigney
Senior Vice President, Measurement
Strategic Partnership
Elevating Our Partnership with Facebook
We are proud of the partnership we have built with Facebook and honored to…. Read More »
Ovative
Insights Team
Customer Privacy
Death of the Cookie
The advertising industry, by and large, is still dependent on cookie-based tracking technology to…. Read More »
Alex Meyers
Director, Measurement
Values
The ROI of Company Values
Alex Meyers, brand values activist at Ovative Group, speaks to the importance of company…. Listen Now »
Alex Meyers
Director, Measurement
Holiday Planning
The Digital Marketer’s Guide to Holiday 2019 Readiness
As we approach the holiday season, our teams do everything we can to get…. Read More »
Steve Baxter
Executive Vice President, Strategic Initiatives
SEO
Why SEO is Worth the Wait with Scott Dodge
Scott Dodge, Head of SEO at Ovative Group, reframes SEO as the most undervalued…. Listen Now »
Scott Dodge
Senior Director, SEO
Holistic Search
SEO and SEM: Better, Together.
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) work stronger, and more efficiently,…. Read More »
Emily Christon
Director, SEO
Amazon Prime Day
Alexa, How Was Prime Day?
Amazon sold 175 million products during Prime Day last week, which is projected at…. Read More »
Nicole Luczynski
Director, Paid Media
Customer Strategy
Untangling Customer-Centricity: What is a “Customer Strategy” and Why Do It?
Your customer strategy must be crafted in the context of the broader business. This…. Read More »
Julia Marks
Director, Media Strategy and Insights
Leadership
The C-Level Mindset with Dale Nitschke
Brandon sits down with CEO and Founder of Ovative Group, Dale Nitschke, to chat…. Listen Now »
Dale Nitschke
CEO & Founder
Data Science
Generation Data Science
John Chandler, Clinical Professor of Marketing at University of Montana and Andrew Van Benschoten,…. Listen Now »
Andrew Van Benschoten
Senior Manager, Measurement
Multi-Touch Attribution
Building Confidence in Attribution with Incrementality
Most attribution tools show display retargeting driving a $10+ return on ad spend. As…. Read More »
Danny Shay
Director, Business Development
Technology Adoption
Five Steps to Successful Adoption of Measurement Technology
Many marketers struggle with successful adoption of advanced measurement technology. According to eMarketer, almost…. Read More »
Alex Meyers
Director, Measurement
MarTech ROI
Evaluating the ROI of Your Advanced Measurement Tool
Most organizations spend more than half a million dollars annually on advanced measurement tools…. Read More »
Kate Bante
Senior Director, Strategic Measurement Initiatives
Diversity & Inclusion
A Fearless Take on Diversity and Inclusion with Ellen Walthour and Ingrid Sabah
Ellen Walthour, CEO of The BrandLab, and Ingrid Sabah, Analyst at Ovative Group and…. Listen Now »
Ovative
Insights Team
Reporting
Building a Competitive Edge through Customer-Centric Reporting
When looking at the tidal wave of data available to you as a marketer,…. Read More »
Chuck Anderson-Weir
Senior Director, Measurement
Incrementality
The Limitations of Predictive Analytics in Marketing
Many marketers avoid testing the validity of their return on ad spend because they…. Read More »
Ovative
Insights Team
Change Management
Get Your Organization Ready for Enterprise Marketing Return
One of the most common mistakes we see when it comes to marketing measurement…. Read More »
Kate Bante
Senior Director, Strategic Measurement Initiatives
Enterprise Marketing Return
What is Enterprise Marketing Return?
Enterprise Marketing Return is one part metric, one part mindset. It’s a new metric…. Read More »
Beth McKigney
Senior Vice President, Measurement
Site Optimization
How to Maximize the Value of Your Website
You have a website. You want to ensure that both search engines and users…. Read More »
Patrick Johnston
Senior Director, Digital Experience Optimization
Amazon Strategy
A Prime Opportunity: Your 2019 Amazon Strategy
While Amazon remains a thorn in the side of many-a-retail-giant, there’s no denying its…. Read More »
Ben Culbert
Director, Solution Architecture
SEO Reporting
Automate Keyword Rank Reporting With Google Data Studio
Creating reports for your clients is a vital part of SEO. It’s also one…. Read More »
Emily Christon
Director, SEO
Always-On Testing
Incrementality Testing Series: Identifying What to Test Now
You’ve fought for this media budget. You’re investing this media budget. And finally, you’re…. Read More »
Zac Henschel
Senior Manager, Measurement
Cause Marketing
Marketing for a Cause with Liwanag Ojala
Liwanag Ojala, CEO of CaringBridge, talks about marketing in the non-profit sector and how…. Listen Now »
Dale Nitschke
CEO & Founder
Ad Fraud
Defending Against Ad Fraud with Enterprise Measurement
Fraudster (n.) – a bad guy scheming up new ways to steal your marketing…. Read More »
Tommy McQuillan
Director, Video and Programmatic Media
Customer-Centricity
Category Focus vs. Customer Focus: Why Focusing on the Customer Can Drive Growth
Growth is hard to find in today’s retail environment. Leaders of major retail organizations…. Read More »
Kate Bante
Senior Director, Strategic Measurement Initiatives
MTA Solution
Google Withdraws A360: Your Guide to finding a MTA Alternative
With Google’s recent decision to close the beta of their Attribution 360 measurement platform,…. Read More »
Jenna Irwin
Director, Measurement Solutions
Incrementality
Incrementality and the Influence on Path to Purchase
You start your morning by checking email on your phone, one of which is…. Read More »
Alex Meyers
Director, Measurement
Site Performance
Your Nifty Guide to Prioritizing Page Speed
Page speed has risen! If your site isn’t keeping up with the trends, then…. Read More »
Scott Dodge
Senior Director, SEO
Holiday Planning
Want to Grow Paid Search Impact this Holiday? Avoid the Reindeer Herd.
Like a herd of reindeer harnessed together, many retail marketers cannot seem to resist…. Read More »
Ericka Strickland
Vice President, Holistic Search
Incrementality
Improving Marketing Efficiency through Incremental Measurement
There are many ways to measure marketing impact — click-throughs, conversions, impressions — and…. Read More »
Dale Nitschke
CEO & Founder
Marketing Measurement
Marketing Measurement System Alignment: Unlocking Real-Time Actionable Insights
There are multiple measurement solutions available to marketers today. While these tools undoubtedly provide…. Read More »
Alex Meyers
Director, Measurement
Online-to-Offline
Online-to-Offline Measurement & Activation
With the ongoing shift of customer engagement and marketing budgets to digital channels across industries, C-Suites are…. Read More »
Andy Pierce
Vice President, Paid Media